Typically, when an internationally known, professional organization like Women In Film.Dallas (WIF.D) decides to revamp their marketing image and profile, they would seek ideas from several marketing firms to determine their specific needs. Women In Film.Dallas stayed true to their mission statement to empower, promote and mentor, looking internally to their talented pool of members to first create a new Marketing Committee. Volunteers quickly came together offering up their time and expertise, insuring that both the organization and their public image would benefit. Serving on WIF.D committees allows members to have a voice and mentor one another while learning and networking. Current WIF.D member and former Board Director Jana Perez, a graphic designer and Texas Woman’s University Assistant Professor of Graphic Design, quickly and graciously volunteered the talents of both she and her students.

The Women In Film.Dallas Board and the Marketing Committee were ecstatic to have the opportunity to work with Jana and these creative, talented young women. WIF.D offered the graphic design students from Texas Woman’s University the perfect opportunity to create an actual client based project, from conceptualization to presentation. Even more valuable, is adding a professional brand identity campaign for a high-profile, non-profit organization to their budding resumes. Through a true collaborative spirit, this effort produced benefits for the organization and students alike.

With the encouragement and supervision of Ms. Perez, the students: Morgan Odell, Katerina Pilipchik, Janice McNaughton, Tamara Cropp, Miriam Requesto, Echo Huang and volunteer Ashley Bohannon devoted much of their time creating four distinct looks for the marketing campaign for WIF.D, their client. During the late fall; the students attended a marketing committee meeting and conducted a formal presentation, each taking a turn at pitching their concept. After much deliberation, the committee presented the ideas to the Board of Directors who were equally impressed with the results. WIF.D marketing committee member and volunteer, Jeff Evans of Roeder and Moon Insurance, adds, “The talent these students conveyed with their well thought out designs and presentations was amazing. Any one of the presentations could have easily become the next new look for WIF.D.” Ms. Perez said of the experience, “It gave the students real-world experience and a perspective that is so vital to teaching and mentoring, and their education.”

While the fall semester has come to a close and some of the young women have graduated, they have volunteered to stay with the program and see the campaign through to fruition. The entire team, both the students and marketing committee, is still fine-tuning the final concept to be announced and presented at the next Women In Film Dallas networking event, “Martini Madness”. Everyone is invited to review all four concepts and see the final selection this evening, February 12th starting at 6:00 PM at Sambuca in Addison. Members are free while guests are only $10.00.

For more information about this event visit the Martini Madness event page. Photography furnished by graduate student Beth Higgins.

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For more information about this collaboration and the WIF.D mentorship program and our on-going partnership with the students at TWU please call Lynne Reynolds, 214-448-7373.

About Women In Film.Dallas: Women In Film.Dallas is part of a global community committed to empower, promote, and mentor its membership in film, television, and new media. WIF.D, a non-profit organization of women and men, provides educational forums, opportunities for advancement, and networking for entry level positions and established professionals within the entertainment industry.