About Our Industry 

• In 2007, American adults and teens will spend an estimated 3,518 hours - or nearly five months each - plus $936.75 per person consuming media. (U.S. Census Bureau's Statistical Abstract of the United States: 2007: "Media Usage and Consumer Spending: 2000-2009.)
• The motion picture and television production industry is responsible for 1.3 million U.S. jobs, generates $30.24 billion in annual wages, and funnels $10 billion in taxes each year to federal and state governments. (Alliance of Motion Picture and Television Producers, 2007.)
• An estimated $50 million in North Texas television and film projects were shot in 2006 affecting many other industries within the region. Filmmakers working in Texas used 46,000 room nights in Texas’ hotels while crews spent an amount equal to 20% of their wages on meals, entertainment, and shopping. (The Dallas Film Commission, www.filmdfw.com.)

About Our Region

• Dallas-Fort Worth was second in the top 10 fastest growing metro areas. (US Census Bureau, 2007.)
• DFW is rated #3 in the top 10 Retail Markets To Watch For Investors (Real Estate Business Online, 2007, www.rebusinessonline.com.)
• As of 2006, there are an estimated 144,361 privately held, 50% or more women-owned firms in the Dallas region, generating nearly $27 billion in sales and employing 186,136 people. (Center for Women’s Business Research, 2006.)

About Women’s Spending Power

• U.S. women spend more than $3.7 trillion annually on consumer goods and services, plus another $1.5 trillion as purchasing agents for businesses. As group U.S. women constitute the number three market in the world, with their collective buying power exceeding the economy of Japan. (Connie Glaser, “The Women’s Market Rules,” Competitive Edge, 2001.)
• Women sign 80% of all checks written in the United States. (Faith Popcorn, EVEolution: Understand Women: Eight Essential Truths That Work in Your Business and Life, Dimensions, 2001.)
• Women consumers care if a company buys from women owned businesses – enough to drive them to try a product or service for the first time, give it a second chance and remain loyal for the long term. (Women’s Enterprise USA, www.weusa.com.)

About Women-Owned Businesses

• In a country where women make 83% of all purchasing decisions, most forward thinking, successful companies have begun to not only market to women as their customer base, but to do business with them as well. (Front Lines: Women dominating small business, Debbie Hurst, 2007.)
• Nationwide, woman-owned businesses generate $1.15 trillion in sales and employ 9.2 million people. (Center for Women’s Business Research, 2002.)
• Women are the CPOs (Chief Purchasing Officers) at home and in the workplace. They control more than 80% of all consumer purchases and represent more than half of corporate buyers. (www.Trendsite.com)
• Opening businesses at twice the rate of all companies, women owners are a key component of America's economic landscape and have proven to be a powerful financial force in the Texas economy. (Front Lines: Women Dominating Small Business, Debbie Hurst, 2007.)

About Women and the Internet

• The Internet is the favorite form of media among women and is the 4th most time intensive activity behind work, sleep and time spent with the family with and average time spent actively online each day of was 3.3 hours. (Real Women, Digital World, 2007.)
• Women's online spending habits are increasing and they are also using web sites extensively to make decisions before purchasing in the offline world with 43% of the women surveyed making regular online purchases. (Real Women, Digital World, 2007.)
• If offered only one choice as to a source of news, information and entertainment, 65% of women surveyed chose the Internet. (Real Women, Digital World, 2007.)

About Our Organization

• In 2007, Women In Film.Dallas consists of 23% Corporate Associates; 63% Industry Professionals while Students comprise 14% of our membership.
• The organization is made up of 84% women.
• Of our total membership: 29% are Business Owners, 28% Producers and Directors; 17% Crew Members; 8% Actors and Agents, 5% Writers, and 13% Media and other related entertainment associates.
• As of October 2007, our website averaged 2907 unique visitors per month.